Who makes this
Built by a card seller, for his own store first.
WaxEngine is built by one person, Christopher Loubert, a hockey card seller in Ontario, Canada. He runs Loubs Cards on eBay.ca, which carries 1,500+ live hockey listings as of September 2026, and every one of them goes through WaxEngine. He started building the software in November 2025 to list his own store faster and opened it to other sellers on August 3, 2026.
The store
Loubs Cards is the proof, and you can check it.
Loubs Cards opened on eBay.ca in 2024 and sells hockey singles: rookies, parallels, inserts and vintage, from rare cards to fan favourites. Its tagline is "Collect Greatness." It is a real store with public feedback and public sold history, and it is where every WaxEngine feature gets used before anyone else sees it.
- Every feature ships to this store first. The pricing engine, the automatic offers to watchers, the end-and-relist queue and the bundle lots all ran on Loubs Cards for months before they were offered to anyone else.
- The numbers on this site come from it. When a page says a card takes three to five minutes to list by hand, or that a photo becomes a live listing in about 30 seconds, that is measured on this store, not estimated.
- The sold receipts are its sales. Any sale shown on waxengine.com is a real Loubs Cards sale. There are no testimonials on this site, because there are no customers yet who have been asked for one.
Why it exists
Listing by hand was eating the founder's nights.
A hockey card listed properly on eBay needs the season in eBay's format, the set, the parallel, the card number and the player in an 80-character title, item specifics buyers filter on, and a price researched from what comparable cards actually sold for. Done by hand that is three to five minutes a card. Across a store of 1,500 that is weeks of evenings, every time inventory turns over.
WaxEngine started in November 2025 as a private tool to make that faster for one store, a year and a half after the store itself. The identification, the pricing from real eBay sold comps and the one-click publish came first, because listing was the bottleneck. The parts that work the store after the listing is live, offers to watchers, relisting stale cards, grouping dead stock into lots, came next, because a listed card that never sells is the expensive kind. In August 2026 it opened to other sellers. The announcement post has the longer version.
What one founder means for you
The honest column.
- Your email is answered by the person who wrote the code. [email protected] goes to Christopher. A bug you report is fixed by the person who can fix it, usually the same week.
- As of September 2026, the first ten subscribers are onboarded personally. The founder lists your first 25 cards with you and locks in $19.95 a month for life.
- The roadmap moves one thing at a time. One person builds it, so basketball, graded slab pricing and Pokemon pricing arrive in sequence, not in parallel. The features page says what works today, and it does not promise dates.
- There is no phone line. Email and the contact form are the two ways in. Both are read daily.
The facts
In one table.
| About WaxEngine | As of September 2026 |
|---|---|
| Founder | Christopher Loubert. One person, no team. |
| Based | Ontario, Canada |
| Started | November 2025, as a private tool for the founder's own eBay store |
| Opened to other sellers | August 3, 2026 |
| The store it was built for | Loubs Cards on eBay.ca, 1,500+ live hockey listings as of September 2026 |
| Sports identified, priced and listed | Hockey, baseball, football. Raw singles only; graded slabs are not priced. |
| Marketplaces | eBay.com and eBay.ca |
| Contact | [email protected], answered by the founder |
What the software does, feature by feature, is on the features page. What it costs is on the pricing page. Where it honestly loses to the alternatives is on the Card Dealer Pro and CardLuma comparisons.
Talk to the founder
Questions about the software, a feature you need, or a card the scanner got wrong: [email protected], or the contact form. Replies come from Christopher, usually within a day.